Publicity Services
Order
Project Consult 30 minutes Mandatory Project Strategy Discussion by Phone
Send materials in advance I can advise you intelligently
$100.00
News Release Critique Send it over and I'll give you a point by point analysis of what I see and how you can improve it
$150.00
Strategic Coaching By Email I answer your questions by email. You get ten questions no more than one per week. I will answer in writing by email Monday through Friday, usually within 24 to 48 hours.
$500.00
Web or Telephone Seminars By the Hour You decide when and who you want to be there we'll put on the show and teach your people how to make the media fall in love with you
Identify the topic, put us on a speaker phone. Let's do it!
$500.00
Special Project - Cost to be determined Talk to me and we'll figure out what you need done
$0.00
Copywriting Services
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News Release Makeover Send it over and let me do a revision and I'll send it back to you for your review and approval
$250.00
Event News Releases Specially prepared to trigger pre-event news coverage and interview to drive attendance to your event. We write and transmit to custom targeted local media lists 2-3 weeks ahead.
$250.00
News Release Written for You Let us use our creative to identify what's best for you based on where you are right now and where you want to go.
$350.00
Problem Solving Tips Articles One of the most effective tactics we use for our clients. Personal professional branding that results in people buying everything you sell.
$350.00
Invention or Product News Release get the word out to the right media and the right market with the right message. Watch the number of media who request your product for review soar.
$350.00
Radio TV Interview News Releases Specially designed to give producers, hosts and anchors just what they need to decide to interview you fast.
$350.00
Special Feature Story Articles In depth stories that bring out your unqueness and personal best.
$500.00
News Release Distribution Projects
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Localized Geographic Publicity Project (Distribution) We will confirm with you everything that needs to be done on your project
Actual cost depends on size of the dma market targeted
$150.00
Typical National Publicity Outreach Project Includes consultation, copywriting, news release distribution by email (once), copy of the media list (names, addresses & phone numbers), and guidance on how to follow up.
$600.00
Custom Targeted Phone Follow Up Campaign Following up your news release is the best way to have maximum effectiveness with the media. We call and follow up with your top media.
$1000.00
Repeat News Release Distribution Second distribution of your news release to the same custom media list discounted
If it works, do it again. Keep doing as long as it works.
$250.00
Combo Publicity Project Includes both consult, copywriting, news release distribution and phone follow up.
Produces the best response by far.
$1600.00
Combo Project with Custom Targeted Quantity & Special Sales & Marketing Database Includes combo publicity project plus the custom targeted quantity and special sale & marketing database
$2000.00
Direct Marketing, Plans & Consultations
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Book Marketing Plan Our experience packed into a custom tailored report written so you can deploy your book marketing and promotion action plan right away.
$500.00
Effective Direct Marketing Sales Letters One to two page letters that produce results
$500.00
Custom Targeted Quantity & Special Sales & Marketing Database Custom designed list of professional associations and companies that can be used for quantity sales, special sales, speaking opportunities and more.
$500.00
One to Two Page Business Proposals These are specially designed for quantity and special sales proposals. Boost your sales by selling product by the boxload.
$1000.00
Internet Landing Pages I'll write the copy for your home page so that you capture the hearts, minds and financial interest of your target market.
$1000.00
On Site Visits & Consultations Per day Plus travel and per diem
$1000.00
Custom Marketing Plans Detailed unique tailored to your business
$1500.00
Complete Publicity & Custom Targeted Quantity Special Sales & Marketing Project Includes combo project plus the custom targeted marketing database and the sales letters and business proposals
$3000.00
